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Thoroughly updated with information on Internet-based PR campaigns
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists��--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
- Sales Rank: #292156 in Books
- Brand: Brand: McGraw-Hill
- Published on: 2001-05-04
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.09" w x 5.90" l, 1.35 pounds
- Binding: Paperback
- 464 pages
- Great product!
About the Author
David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.
Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Great resource for beginners
By A Customer
I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field.
What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-chapter checklists useful and enjoyed reading the many quotations from reporters and PR professionals. These appear throughout the book and they tie the advice given to the opinions of people in the fields.
If David Yale is considering revising the book for the year 2000, I would recommend a whole section on the internet.
This book, even without much on the web, is worth the twenty bucks. The behind-the-scenes information and media relations do-s and don't-s make it a worthwhile purchase.
14 of 14 people found the following review helpful.
Great for Beginners or Those Doing Publicity as a Second Job
By A.Trendl HungarianBookstore.com
In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.
My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.
It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.
A great asset.. this book has a solid directory of resources to help you get your job done.
No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?
1 of 1 people found the following review helpful.
Excellent Resource
By Lizard
This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.
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